WASHINGTON APPLES VIETNAM
MONTHLY VISUALS
Campaign
Monthly Visuals
Scope
Graphic Design
Motion Design
With their signature crispness and sweet flavor, Washington Apples
is making a bold, yet friendly, entrance into the Vietnamese market.
Aiming to be a premium, yet accessible, choice for the middle-wage consumer, these apples are building a strong presence in Vietnam's vibrant fruit scene.
APPLE WEEK
Campaign
Apple Week
Scope
Key Visuals Identity
Digital Adaptation
The "Washington Apple Week" campaign is a promotional event likely aimed at increasing awareness and consumption of Washington apples in Vietnam. It highlights the quality and goodness of these apples, emphasizing their origin and encouraging culinary engagement through a cooking competition format. The "Grown With Goodness 2024" tagline suggests a focus on the natural and healthy aspects of the product.
KEY VISUALS
DRAFTS
ADAPTATION
LUNAR NEW YEAR
TET 2025
Campaign
Lunar New Year 2025
Scope
Key Visuals Identity
Illustration
Gift box Design
Digital Adaptation
This image represents a Lunar New Year campaign by the Washington Apple brand, wishing viewers a "Happy Lunar New Year 2025." It blends the festive spirit of the holiday with the brand's identity by incorporating stylized apples within a decorative, celebratory scene. The campaign likely aims to connect with consumers during this significant cultural period, associating the brand with good wishes and the joyous atmosphere of the Lunar New Year.
KEY VISUALS
DRAFTS
These are draft concepts for a Washington Apples Lunar New Year campaign, exploring different visual approaches to celebrate the holiday. Both drafts incorporate the brand's logo and the "Happy Lunar New Year" message, but they diverge in their stylistic choices and the specific cultural elements they emphasize. The first draft utilizes a collage-like grid with diverse Vietnamese Lunar New Year symbols, while the second opts for a more nature-inspired scene featuring apples on branches against a mountain backdrop. These drafts represent initial explorations aimed at finding the most effective and culturally resonant visual language for the campaign.
