OCEANSPRAY
GHOSTBUSTERS CROSSOVER
Campaign
Oceanspray x Ghostbusters
Scope
Key Visuals Identity
Ocean Spray's collaboration with Ghostbusters created a memorable and unexpected marketing moment, blending the brand's classic cranberry juice with the iconic paranormal franchise. The campaign centered around the release of a limited-edition "Slimeroni" cranberry juice, capitalizing on the slime motif from the Ghostbusters universe. This playful partnership aimed to attract a broader, younger audience while still appealing to the brand's established consumer base, effectively leveraging nostalgia and pop culture to generate buzz and social media engagement.
1ST ROUND
These two drafts present contrasting visual approaches for Ocean Spray's collaboration with Ghostbusters: Frozen Empire. The first draft leans into a more eerie, cinematic aesthetic, featuring Slimer and a mysterious doorway against a smoky backdrop, emphasizing the film's "Frozen Empire" theme. The second draft adopts a playful, energetic style, showcasing the iconic Stay-Puft Marshmallow Men interacting with the Ocean Spray product against a vibrant blue, cracked-ice background. Both drafts aim to capture the essence of the collaboration, but with distinct visual narratives and target audience appeals.
2ND ROUND
Building upon the selection of Option 2, Round 2 refines the playful and energetic direction of the Ocean Spray and Ghostbusters: Frozen Empire collaboration. This iteration focuses on enhancing the visual clarity and engagement by introducing key elements like shopping bags and a QR code, aiming to drive consumer action. While maintaining the core vibrancy and character interaction of the original, Round 2 strategically incorporates practical elements to bridge the promotional appeal with tangible consumer interaction.
3RD ROUND
Round 3 of the Ocean Spray and Ghostbusters: Frozen Empire collaboration refines the direction established in Round 2, focusing on optimizing visual elements and messaging for enhanced clarity and consumer engagement. Compared to Round 2, Round 3 introduces a more detailed background, hinting at a cityscape, which adds context and depth to the scene. The inclusion of the "Sony PlayStation VR2" mention alongside the QR code suggests a cross-promotional strategy, broadening the campaign's appeal. Additionally, the text layout is adjusted for better readability, and the overall composition is tightened to emphasize the product and characters, ensuring a more impactful visual communication.
FINAL ROUND
The final key visual (KV) for the Ocean Spray and Ghostbusters: Frozen Empire collaboration, while retaining the core playful energy of the second round, demonstrates a refinement in visual storytelling and brand integration. The clutter of additional elements is minimized, allowing the vibrant blue background and the iconic Stay-Puft Marshmallow Men to take center stage. The tagline "Trap Your Tastebuds" is prominently featured, reinforcing the campaign's core message. The packaging of the Ocean Spray "Cranberry Refreshers" is highlighted, emphasizing the product's role in the collaboration. Overall, the final KV achieves a cleaner, more focused visual narrative that effectively captures the essence of the partnership while prioritizing brand visibility and product appeal.
ADAPTATION
CREDIT: OCEANSPRAY KOREAN
CREDIT: OCEANSPRAY
MADAME WEB
CROSSOVER
Campaign
Oceanspray x Madame Web
Scope
Key Visuals Identity
(UNAPPROVED)
The collaboration between Ocean Spray and Madame Web is a surprising but intriguing partnership. Ocean Spray, a brand known for its cranberry-based beverages, has teamed up with the upcoming superhero film to create a limited-edition line of cranberry-flavored energy drinks. This collaboration is a smart move for both brands, as it allows Ocean Spray to tap into the excitement surrounding the film's release, while also introducing Madame Web to a wider audience. The partnership is also a good fit, as both brands are known for their focus on innovation and pushing boundaries.
BRAND
INTRODUCTION
Campaign
Monthly Visuals
Scope
Motion Design
